{"product_id":"evenbetternow-monthly-amazon-ads-mgt","title":"Evenbetternow - Monthly Amazon Ads Mgt","description":"\u003cp style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; background: yellow; mso-highlight: yellow; mso-font-kerning: 12.0pt; language: en-US; font-weight: bold; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e1-Month Amazon Ads Coverage of Kids Clear \u0026amp; Blessed Earth skus\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cu style=\"text-underline: single;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; font-weight: bold; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eSpend\/TACOS Targeting:\u003c\/span\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eKC: \u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e5-13% TACOS\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eBE: 5-12% TACOS\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cu style=\"text-underline: single;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; font-weight: bold; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eStructural Adjustments:\u003c\/span\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eExtract existing non-branded keywords from main campaign into separate campaigns for better placement utilization \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cu style=\"text-underline: single;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; font-weight: bold; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eInitial Expansion Campaign Buildout:\u003c\/span\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eSponsored Product (gaps for Kids Clear, limited tactical buildout for Blessed Earth)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eSponsored Brand (focus on branded, limited subset of top performing SP search terms)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eSponsored Display (focus on remarketing)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cu style=\"text-underline: single;\"\u003e\u003cspan style=\"font-size: 16.0pt; font-family: Aptos; mso-ascii-font-family: Aptos; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US; font-weight: bold; mso-style-textfill-type: solid; mso-style-textfill-fill-themecolor: text1; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eOngoing Optimization Process:\u003c\/span\u003e\u003c\/u\u003e\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\n\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16pt; font-family: Aptos; color: rgb(0, 0, 0);\"\u003eAdjust bids and placements for performance\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16pt; font-family: Aptos;\"\u003eReviews spend vs budget\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16pt; font-family: Aptos;\"\u003eIf budget allows expand campaigns\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"O1\" style=\"language: en-US; line-height: 150%; margin-top: 0pt; margin-bottom: 0pt; margin-left: .56in; text-indent: -.31in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"font-size: 16.0pt;\"\u003e\u003cspan style=\"mso-special-format: bullet; font-family: Arial;\"\u003e•\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16pt; font-family: Aptos;\"\u003eCreate\/update reporting dashboard where KPIs are tracked and perform state of the union via bi-weekly (every other week) email communication\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Retail Sages","offers":[{"title":"Default Title","offer_id":44735823216697,"sku":null,"price":650.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/retailsages.com\/products\/evenbetternow-monthly-amazon-ads-mgt","provider":"Retail Sages","version":"1.0","type":"link"}